Heath Shuler Uses NASCAR Race to Advertise Congressional Race
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James Joyner | Wednesday, October 11, 2006 |
Heath Shuler is taking his Congressional campaign to NASCAR’s minor leagues.
Former NFL quarterback Heath Shuler hopes to inject some horsepower into his U.S. House bid by renting advertising space on a racing car.
The campaign is spending $10,000 to put the Democrat’s name on the No. 23 Chevrolet driven by Brad Keselowski during the NASCAR Busch Series event at Lowe’s Motor Speedway on Friday night, spokesman Andrew Whalen said.
“It’s an opportunity to reach out to voters in a different way,” Whalen said. “Heath and the rest of the campaign staff are big NASCAR fans, so we’re excited about this.”
You’d think he’d advertise on the #21 car.
At any rate, his NASCAR gambit can’t be any less successful than his NFL run. Perhaps it’s fitting he’s sticking to the Busch league this time.
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