Sports Outside the Beltway

Women’s Basketball Overkill On ESPN

Some days even a business that is quite sucessful makes a decision that just doesn’t make business sense. Putting the NCCA Women’s Championship Game between Rutgers and Tennessee on ESPN, ESPN2, ESPN HD, ESPN2 HD, ESPNU, ESPN360, ESPN International, ESPNNEWS, ESPN Radio, and is one of those decisions. Sorry, but not that many people care that much about women’s basketball, fewer than that watch it, and I don’t see sponsors spending more to buy ad space during the Women’s NCAA game over the NBA and MLB games on at the same time. Not to say they shouldn’t show the game, but putting it on more than one channel doesn’t make sense.

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Odd indeed. I still can’t figure out why they don’t show it in the week before the men’s Final Four starts.

Posted by James Joyner | April 3, 2007 | 02:51 pm | Permalink

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