Sports Outside the Beltway

Wegmans, LPGA agree on three-year title sponsor deal

Pro golf in Rochester New York has been preserved.

Two months after negotiations broke off on tenuous terms, Wegmans and the LPGA agreed Wednesday on a contract that will keep the supermarket chain as title sponsor of Rochester’s annual women’s golf event for at least three more years.

Bill Strassburg, vice president of special projects for Wegmans Food Markets, said a three-year contract with an option for three one-year extensions was completed late Wednesday afternoon. Wegmans has been title sponsor of the 33-year-old tournament at Locust Hill Country Club since 1998.

“The LPGA has taken a very strong stance to try to correct some of the things that were lacking,” Strassburg said.

That thing that was lacking was flexibility under the previous Commissioner. The maturing of Michelle Wie can’t hurt the LPGA either. She is the biggest draw in pro golf other than Tiger Woods. Wie if she can build on her success at the Solheim Cup matches, may be a lifesaver for the LPGA. Stay tuned.

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