Sports Outside the Beltway

Farmers Insurance Group to sponsor San Diego Open

They are only doing this year’s event but have an option to pick up more. From AP-

The San Diego Open has found a title sponsor one week before its tournament at Torrey Pines, with Farmers Insurance Group agreeing to a deal for at least one year.

The PGA Tour said Monday that Farmers, a subsidiary of Zurich Financial Services, has an option to be the title sponsor beyond 2010.

The tournament, formerly the Buick Invitational, will be called the Farmers Insurance Open when it begins Jan. 28.

There have been plenty of Chicken Little impersonators among both golf bloggers and writers because of the PGA having lost multiple sponsors of late. Farmers Insurance stepping forward is just the latest case of these people being off target. Doom and gloom sells or makes for a better column or blog post, remember that.

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