Sports Outside the Beltway

Samsung ends LPGA Tournament sponsorship

The World Championship had been sponsored by the Korean conglomerate for 15 years. From The Golf Channel-

Amid a rash of positive sponsorship news on the LPGA front, learned via a memo from acting commissioner Marty Evans that the circuit will lose Samsung as the title sponsor of its World Championship held last month at Torrey Pines.

According to the memo the tour was “surprised” to learn of Samsung’s intentions early Oct. 2 because, “all indications during tournament week were to the contrary.”

IMG Golf, which owns the event, is optimistic they will find a replacement sponsor before next year’s event, which was won this year by Na Yeon Choi.

“Samsung was a terrific title sponsor of this event for 15 years, which is an incredible run,” Jon Wagner, the senior vice president of IMG Golf, told the Sports Business Journal. “This tournament is one of the gems of the LPGA Tour schedule and we will begin actively talking to new potential title sponsors as the World Championship heads into its 30th year of play.”

Holes continue to appear in the LPGA schedule almost as quickly as acting Commissioner Marta Evans gets one plugged. Her successor has their work cut out for them.

Note- State Farm did renew its LPGA tournament sponsorship this week.

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