Sports Outside the Beltway

Farmers Insurance to sponsor San Diego Open through 2014

Tiger Woods and Phil Mickelson usually make this tournament their first of the year.AP-

Farmers Insurance has signed a four-year agreement to be the title sponsor at Torrey Pines for the next four years.

The company stepped in at the last minute this year — 10 days before the opening round — to give one of the more popular PGA Tour events on the West Coast a sponsor.

The tour announced the new deal Monday with the Farmers Insurance Open. The purse will be $5.8 million next year, which is $500,000 more than when Buick was last the title sponsor.

San Diego has turned into one of the top tour stops, though that could be fleeting. Player tastes change, as can be seen with tournaments like Pebble Beach and the Bob Hope that once upon a time drew top fields but not now. Ten years from now San Diego could be like the Sony Open. In the meantime, Farmers made a good pickup.

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